Toy Fair 2026

Toy Fair Birmingham 2026
From September 27, 2026 until September 27, 2026
(Please double-check the dates and location on the organizer below before attending.)

Spielwarenmesse – The International Toy Fair

The Spielwarenmesse in Nuremberg is the premier meeting point for the global toy industry. Each year it showcases the year’s novelties, market insights, and emerging trends, bringing together manufacturers, retailers, start‑ups and media from around the world.

Main Product Groups (Exhibits)

Category Key Highlights
Lifestyle Products Trendy accessories, décor and gift items.
Dolls & Soft Toys Classic and contemporary figures, plush companions.
Baby & Infant Articles Safety‑tested gear, feeding and care accessories.
Wooden & Sustainable Toys Eco‑friendly materials, certified wood products.
School Articles & Creative Design Stationery, art kits, DIY projects.
Technical & Educational Toys STEM kits, robotics, learning games.
Action & Electronic Toys Interactive, battery‑powered play.
Model Construction & Railways Scale models, building sets, train systems.
Sports, Leisure & Outdoor Equipment for active play, garden games.
Festive & Carnival Items Seasonal decorations, fireworks, party supplies.
Games, Books & Learning Puzzles, board games, educational literature.

Focus Topics & Special Areas

  • Toy Trends – upcoming design and consumer directions.
  • Toys for Kidults – premium, nostalgic, and collector items.
  • Sustainable Collection – products made from recycled or renewable resources.
  • Startup Area – innovative new brands and concepts.
  • Special Zones – Sports, Leisure, Outdoor, and Licensing showcases.

Program Highlights

  • Toy Business Forum – market analysis and networking.
  • RedNight – evening entertainment for visitors.
  • International Game Inventors Convention – game development insights.
  • Model Car Hall of Fame Awards – recognition of excellence.
  • Toy Community Meetup – community building and discussion panels.

Visitor & Exhibitor Services

Comprehensive travel, accommodation and on‑site services are offered, alongside a dedicated app, digital downloads, and a media centre. Exhibitors benefit from stand‑planning tools, marketing support, and post‑fair follow‑up services.


Register for entry or booths

Please register at the organizer website of Toy Fair

Venue Map and Hotels Around

Birmingham - NEC, England, UK