Abrin 2027

Abrin São Paulo 2027
From April 04, 2027 until April 07, 2027
(Please double-check the dates and location on the organizer below before attending.)

ABRIN - Latin America's Premier Toy Event

ABRIN is the largest toy industry event in Latin America and the fifth largest globally. It serves as the primary meeting point for the toy supply chain, connecting manufacturers and retailers to kick off the year's commercial season. The event features over 1,500 product launches, 200 exhibiting brands, and attracts more than 20,000 visitors.

Main Attractions and Categories

  • Game Show: Showcases participating brands' games, training sales teams to boost retail results.
  • Abrin Cast: Features valuable discussions on the universe of play directly from the exhibition floor.
  • Rota Abrin Trends: Highlights exhibitor products and solutions focusing on launches, trends, and innovation.
  • Abrin Talks: A dedicated space for discussing innovations, trends, and the future of the toy market.
  • Exclusive Business Hub: Facilitates direct negotiations and business networking.
  • Exhibitor Stage: Platform for exhibitor presentations.

The event emphasizes innovation, retail growth, and ESG actions, consolidating brands as protagonists in the industry.


Register for entry or booths

Please register at the organizer website of Abrin

Venue Map and Hotels Around

São Paulo - Expo Center Norte, State of São Paulo, Brazil