MWSRA Fall Trade Show 2026
Overview
The MWSRA Fall Trade Show is the Saint Paul fall/winter-season regional trade show run by the Midwest Professional Reps Organization (M-Pro), which was created on January 1, 2025 when the Midwest Winter Sports Reps Association (MWSRA, founded in the 1970s) and the Outdoor Reps Association (ORA, founded in the 1980s) merged into a single all-season organization for outdoor and snowsports sales reps and retailers.
M-Pro organizes four in-territory shows per year — two summer and two winter — one per season in Saint Paul, Minnesota and Madison, Wisconsin. The Saint Paul fall show takes place at the Saint Paul RiverCentre (175 West Kellogg Boulevard, Saint Paul, MN 55102).
2026 dates
Per the official M-Pro website (mproreps.com), the upcoming show dates are:
- November 16-18, 2026 — Saint Paul, River Centre
- December 1-3, 2026 — Madison, Alliant Energy Center
- June 2-4, 2027 — Saint Paul, River Centre
- June 22-23, 2027 (tentative) — Madison, Alliant Energy Center
The 2025 edition of this Saint Paul fall show was held November 17-19, 2025, confirming the annual November timing.
Who attends
The show attracts retailers from as far west as Nebraska and the Dakotas, south to Missouri, east to Illinois, and north to Michigan's Upper Peninsula. Hundreds of brands exhibit across apparel, equipment, footwear, and accessories, with the show focused on rep/retailer meetings that help both sides plan the buying season. Show hours are published on the M-Pro "Show hours, location, & maps" page as the event approaches; 09:00-17:00 is a typical working-day window for these regional rep shows (exact hours to be confirmed).
Notes
- The legacy domain midwestoutdoorsales.com (previously listed for this record) is a B2B sales-representative agency site and is not the trade show's official website; the official brand website is mproreps.com.
- The record title uses the stable brand name "MWSRA Fall Trade Show"; the organizing body is now M-Pro (Midwest Professional Reps Organization).
Register for entry or booths
Venue Map and Hotels Around
St. Paul - Saint Paul RiverCentre, Minnesota