Beautyworld Dubai 2027
Beautyworld Dubai is the flagship international beauty trade fair of the Middle East region, organised by Messe Frankfurt Middle East. Formerly known as Beautyworld Middle East, the show was rebranded ahead of its 30th edition to reflect Dubai's role as a global centre for beauty innovation, brand building and international trade. The 2027 edition takes place from 19 to 21 October 2027 at Dubai Exhibition Centre, Expo City Dubai - the first time the show moves from its long-time home at Dubai World Trade Centre, giving the event more space to grow into its next chapter.
Product sections:
- Fragrance compounds and finished fragrances
- Cosmetics and skincare
- Hair, nails and salon supplies
- Personal care and hygiene
- Beauty tech
- Beauty Beginnings for start-ups and SMEs
- International country pavilions
- Supply chain, services and packaging (prestigepack)
The 30th edition, held 6-8 October 2026 at Dubai World Trade Centre, closed with 62,130 visitors from 56 countries, 1,300 exhibitors and USD 1.19 billion in reported business across 51,614 deals, with 42 percent of visitors travelling from international markets. The show runs a seven-stage programme including beautyLIVE, The Makeup Studio, Next in Beauty Conference, Next in Fragrance, Signature Scent, Natural Notes, the Middle East Beauty Market Report, the Premium Club buyer programme and the Beautyworld Dubai Awards.
Dates: 19-21 October 2027 Venue: Dubai Exhibition Centre, Expo City Dubai, United Arab Emirates
Online registration is mandatory for entry and visitor badges are issued by QR code on site. The exhibition is open to trade visitors only and individuals below the age of 18 are not permitted into the halls.
Register for entry or booths
Venue Map and Hotels Around
Dubai - Dubai Exhibition Center (Expo City Dubai), Dubai, United Arab Emirates