Leading the Way | The 2026 AADA Convention & Expo 2027
About
The AADA Convention & Expo is the national gathering of Australia's franchised new car dealer network, bringing dealer principals, managers and industry partners together for insight, connection and practical ideas across automotive retail.
AADA 2027
Following the success of AADA 2026 in Sydney, the 2027 AADA Convention & Expo will be held Wednesday 21 and Thursday 22 July 2027 at the Melbourne Convention and Exhibition Centre in Melbourne.
Program highlights
The Convention typically spans two days with:
- Main Stage keynote sessions and panel discussions on margin pressure, customer expectations, electrification, AI, marketing, cybersecurity, fixed operations, used vehicles and dealership performance
- AADA Workshop Program with practical, dealer-focused concurrent sessions
- AADA Expo with 70+ exhibitors showcasing products, services and solutions for automotive retail
- AADA Pentana Solutions Expo Live Stage with short focused presentations on the Expo floor
- Catered networking events including Expo Luncheon and evening networking functions
Who should attend
Leaders in the Australian automotive industry — dealer principals, general managers, department heads and allied industry partners seeking insight into the issues shaping franchised new car retail in Australia.
More details on AADA 2027 will be announced in due course at the official convention website.
Register for entry or booths
Venue Map and Hotels Around
Melbourne - Melbourne Convention and Exhibition Centre, Victoria, Australia