The National Snow Show 2026
The 50th London Snow Show (17‑18 Oct 2026, Olympia London) gathers the UK’s largest snowsport community. Core exhibits include ski‑resort representatives from the Dolomites, Andorra, Aosta Valley and Arlberg, alongside travel operators such as Alto.Ski, Andorra Travel Service and Bivio Travel. Industry bodies and media partners—British Association of Snowsport Instructors, Snowsport England, Mountain Trade Network, InTheSnow, and The Red Bulletin—provide education and promotion. Leading equipment and technology brands showcase gear, digital coaching tools (e.g., CARV), and sustainability initiatives. Sponsors and partners like Ski Club of Great Britain, Ski Exchange, and Snow Magazine support the event. The show also features inspirational speakers, performance workshops, and a charity partnership with Snow Camp, emphasizing a greener future for snowsports.