Packaging Première 2027
Packaging Première is the international meeting place for luxury packaging visionaries, held together with PCD Milan as a single showcase in Milan. The event covers luxury, fashion, beauty, wine and spirits, and food packaging, bringing together designers, brands, and suppliers to explore materials, craftsmanship, and technology.
According to the official website, the next edition runs 18–20 May 2027 at Allianz MiCo – Gate 4, Milan, Italy. Visitors can discover trends on stage, join dedicated conference rooms, and explore initiatives such as the Beauty Hub for primary cosmetics and perfumery packaging.
Packaging Première is organized by Easyfairs and positions itself as more than a trade fair: a community where ideas become collaborations and innovation in luxury packaging is showcased for the global market.
Register for entry or booths
Venue Map and Hotels Around
Milan - Allianz MiCo (Milano Convention Centre), Lombardy, Italy