Shanghai International Franchise Expo 2026
SFE International Franchise Exhibition
Founded in 2005, the SFE exhibition is a comprehensive franchise investment event co-organized by Shanghai Sinoexpo Informa Markets and Shanghai Ibis Exhibition. It covers over 120 mainstream sub-sectors across four major categories, providing precise and efficient matchmaking services for franchise brands and professional investors.
Main Exhibition Categories
- Food & Beverage: Chinese fast food, local specialties, hotpot, Western and Asian cuisine, coffee, tea drinks, baking, and light meals.
- Retail: Food retail, fresh produce, supermarkets, convenience stores, cosmetics, maternal/infant products, and electronics.
- Services: Beauty, fitness, auto maintenance, laundry, pet services, and hospitality.
- Chain Resources: Design, equipment supply, logistics, finance, commercial real estate, and marketing.
Key Activities
The event features the SFE Chain Franchise Summit, addressing industry growth bottlenecks and high-quality development. It also hosts the Annual Influential Chain Brand Awards (recognizing excellence for 17 consecutive years), Strict Selection Brand Joint Roadshows showcasing top brand strategies, and Business Resource Matchmaking sessions connecting brands with real estate, investment, and supply chain resources.
Register for entry or booths
Venue Map and Hotels Around
Shanghai - Shanghai New International Expo Centre(SNIEC), Shanghai, China