Shanghai International Franchise Exhibition 2026
Shanghai International Franchise Exhibition (SFE) is a comprehensive franchise-investment expo first launched in 2005, co-hosted by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. and Shanghai Ebison Exhibition Co., Ltd. The fair covers four core sectors—food and beverage, retail, services, and chain resources—and features more than 120 mainstream business formats. It integrates store-concept showcases, product demonstrations, networking, and business negotiations to match franchise brands with investors.
The Shanghai edition listed on the official site runs 10–12 November 2026 at Shanghai New International Expo Centre (SNIEC). SFE also tours other Chinese cities; the platform has held 49 nationwide events and is positioned as an influential franchise-investment marketplace in China.
Register for entry or booths
Venue Map and Hotels Around
Shanghai - Shanghai New International Expo Centre(SNIEC), Shanghai, China