SFE Shanghai International Franchise Exhibition 2026
SFE (Shanghai International Franchise Exhibition) is a professional franchise investment platform covering dining chain franchising, retail store franchising, and service-sector investment. Founded in 2005 and co-organized by the Shanghai Chain Store & Franchise Association, Informa Markets (Shanghai Sinoexpo), and Shanghai Yibixun Exhibition Co., Ltd., it runs editions in Shanghai, Wuhan, Chengdu, and Shenzhen.
The autumn 2026 Shanghai edition (the 42nd SFE) is scheduled for 10–12 November 2026 at the Shanghai New International Expo Centre (SNIEC), Hall E1. The fair spans four core sectors—dining, retail, services, and chain resources—with 80+ mainstream business formats including fast food, snacks, tea drinks, coffee, fresh retail, instant retail, community services, AI smart-kitchen solutions, and automotive aftermarket services.
Concurrent programs include the SFE Franchise Autumn Summit, the 6th Chain Industry Trend Conference, the 4th Super Franchisee Conference, and the SFE Curated Brand Roadshow. The organiser expects more than 25,000 professional investors and franchisees on site for project matching and business development.
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Venue Map and Hotels Around
Shanghai - SNIEC (Shanghai New International Expo Centre), Shanghai, China