Pure London 2027

Pure London Birmingham 2027
From February 07, 2027 until February 10, 2027
(Please double-check the dates and location on the organizer below before attending.)

Pure London

Pure London is the UK fashion trade show for womenswear, menswear and accessories, and from the 2027 season it runs alongside Spring Fair at NEC Birmingham.

  • Edition: 7-10 February 2027, co-located with Spring Fair
  • Venue: NEC Birmingham, Pendigo Way, Marston Green, Birmingham B40 1NT
  • Exhibits: womenswear and menswear collections, footwear, bags and accessories, jewellery and emerging designer labels
  • Features: the Brand Story showcase, fashion and trend talks, the Fashion Questions podcast, an Inside Fashion blog and catwalk presentations
  • Audience: buyers from department stores, independents, online retailers and fashion wholesalers

The co-location with Spring Fair places fashion buying alongside the wider home, gift and lifestyle offer in a single Birmingham visit.


Register for entry or booths

Please register at the organizer website of Pure London

Venue Map and Hotels Around

Birmingham - NEC Birmingham, England