Pure London 2027

Pure London Birmingham 2027
From February 07, 2027 until February 10, 2027
(Please double-check the dates and location on the organizer below before attending.)
Categories: Fashion Industry

Pure London

Pure London is the UK fashion trade show for womenswear, accessories and emerging brands.

  • Edition: 7-10 February 2027, held within Spring Fair
  • Venue: NEC Birmingham, Birmingham, United Kingdom
  • Exhibits: womenswear collections, accessories, footwear, jewellery and lifestyle products from established and emerging labels
  • Programme: buyer and exhibitor guidance, the Fashion Questions podcast, the Inside Fashion blog and trend content
  • Audience: fashion buyers, boutique retailers, department stores, e-commerce retailers and brands
  • Note: the show's brand name remains Pure London although the 2027 edition is staged at the NEC Birmingham alongside Spring Fair

Pure London is one of the UK's main womenswear ordering shows, giving independent retailers a consolidated buying point for the season.


Register for entry or booths

Please register at the organizer website of Pure London

Venue Map and Hotels Around

Birmingham - NEC Birmingham, England