Artigiano in Fiera 2026
Overview
Artigiano in Fiera 2026 is the world’s largest fair dedicated to craftsmanship and small‑business enterprises. It will take place from 5 to 13 December 2026 at Fieramilano Rho, open daily from 10:00 to 22:00 with free admission. The event combines a physical exhibition with a year‑round digital platform, creating a “phygital” community of ≈ 1.7 million members.
Key Figures (2025 edition)
| Visitors | 1 000 000+ |
|---|---|
| Artisans | 3 000 |
| Countries represented | 100 |
| Online companies | 3 000 |
| Online storefronts | 360 |
| Products sold online | 10 000 |
| Unique website users | 3 000 000 |
| Page views | 10 000 000 |
Main Exhibition Categories
- Artigianato – Authentic, original, high‑quality handcrafted goods.
- Cultura – Live music, performances, and cultural showcases from around the world.
- Enogastronomia – International cuisine, specialty products, and gourmet dining.
- Turismo – Territorial marketing, travel packages, and infrastructure promotion.
- Moda, Design & Arte – Unique fashion pieces, contemporary design, and visual arts.
- Casa & Living – Innovative solutions for modern home living.
- Creatività – Creative workshops, DIY stations, and gift‑ready products for the holiday season.
Participation Costs (2026)
| Item | Price (incl. 22 % VAT) |
|---|---|
| Registration fee (per company, includes online catalog & internal parking) | €650 |
| Stand space – up to 8 Mar 2026 | €320 /m² |
| Stand space – up to 31 Mar 2026 | €330 /m² |
| Stand space – up to 31 Jul 2026 | €340 /m² |
| Stand space – up to 31 Oct 2026 | €350 /m² |
| Stand space – from 1 Nov 2026 | €370 /m² |
| Angled‑stand supplement (≤ 30 Sep 2026) | €50 /m² |
| Angled‑stand supplement (≥ 1 Oct 2026) | €55 /m² |
| Food‑service area (optional) | €150 /m² |
| Digital storefront (1 year) | €250 |
Financing Offer
Artigiano in Fiera provides an interest‑free loan covering 80 % of the participation fee, payable in 12 monthly installments starting January 2027. An initial 20 % deposit is required at registration.
Promotion Opportunities
- Pre‑fair newsletters to 1.5 million e‑mail contacts.
- Banner placement on the fair’s homepage (3 million site visitors).
- Social‑media amplification via the fair’s Facebook and Instagram accounts (up to 8 million impressions).
- On‑site visibility through totems, LED walls, and billboards reaching ≈ 1 million visitors.
- Custom digital campaigns, one‑to‑one advertising, and year‑round marketing support.
How to Join
Prospects can simulate their participation cost by entering the required square meters and an email address on the website. The platform also offers “Saloni” – dedicated zones for certified health‑focused products, fashion, design, home solutions, and creative gifts.