Roper Cowboy Marketplace 2026
Roper Cowboy Marketplace
Dates: December 3-12, 2026 (daily during National Finals Rodeo week)
Hours: 9:00 AM - 5:00 PM
Venue: Horseshoe Las Vegas, 3645 S Las Vegas Blvd, Las Vegas, NV 89109, United States
Admission: Free
Roper Cowboy Marketplace is one of the largest western trade shows in Las Vegas and a destination for thousands of cowboys and cowgirls shopping during the National Finals Rodeo. With over 100,000 shoppers, exhibitors offer hats, boots, western wear, leather goods, saddlery, turquoise and silver jewelry, jerky, and western home decor.
The marketplace runs annually alongside the Wrangler NFR (December 3-12, 2026). The official site lists 2025 exhibitors and sponsor copy; the confirmed December 3-12, 2026 dates match the NFR week schedule published by NFR-related listings. Exhibitors can apply for booth space via the website's Become an Exhibitor page.
Register for entry or booths
Venue Map and Hotels Around
Las Vegas - Horseshoe Las Vegas, Nevada, United States