Premiere Anaheim 2027
Premiere Anaheim is the must-attend professional beauty event on the West Coast, continuing the legacy of the International Salon + Spa Expo (ISSE) after the show moved from Long Beach to Anaheim under the Premiere Shows portfolio produced with the Professional Beauty Association, Informa Markets, and BolognaFiere partners.
The 2027 edition runs Sunday, February 7 and Monday, February 8 at the Anaheim Convention Center in Anaheim, California. Exhibit hours are 9:00 a.m. to 5:00 p.m. on Sunday and 9:00 a.m. to 4:00 p.m. on Monday, with education programming running throughout each show day.
Attendees connect with top brands across hair, nails, skincare, barbering, makeup, and wellness; shop show-only offers; and take hands-on classes led by industry educators. Registration and full show details are published on the official Premiere Anaheim website.
Register for entry or booths
Venue Map and Hotels Around
Anaheim - Anaheim Convention Center, California, United States