PRI Trade Show 2026
From
December 10, 2026
until
December 12, 2026
(Please double-check the dates and location on the organizer below before attending.)
Categories: Automotive Industry, Engineering Sector
Performance Racing Industry (PRI) Overview
Performance Racing Industry (PRI) is the premier hub for motorsports professionals, delivering a yearly three‑day show in Indianapolis, a widely read monthly magazine, and a suite of advertising and networking services. Founded in 1986, PRI connects over 1,100 exhibiting companies with 40,000 attendees from all 50 U.S. states and 70 countries, making it the world’s largest gathering of racing‑industry stakeholders.
Key Offerings & Categories
| Category | Description | Primary Audience |
|---|---|---|
| PRI Show | Annual three‑day exhibition featuring 1,100+ exhibitors, product demos, and networking events. | Manufacturers, distributors, service providers, and racing teams. |
| PRI Magazine | Monthly publication (“The Voice of the Racing Marketplace”) covering trends, merchandising ideas, new products, and business strategies. | Motorsports entrepreneurs and professionals. |
| Advertising | Print and digital ad placements reaching 27,000+ qualified readers; sponsorship packages available. | Brands seeking industry visibility. |
| Exhibitor Program | Booth sales, on‑site branding, and direct access to 40,000 attendees. | Companies looking to showcase products/services. |
| Attendee Registration | Open to industry professionals, with registration opening July 2026. | Individuals and teams seeking education, networking, and sourcing. |
| Buyers Guide | Year‑round source book for motorsports products and services, available online. | Purchasers and procurement specialists. |
| Industry News | Latest updates on partnerships, leadership changes, and event highlights (e.g., Mazda at The Mitty, Legacy Motor Club appointment, UC Irvine collaboration). | All PRI stakeholders. |
How to Engage
- Exhibitors: Purchase a booth for the 2026 PRI Show to connect with a global audience.
- Attendees: Register starting July 2026 to join the world’s largest motorsports gathering.
- Advertisers: Explore print, digital, and sponsorship options to reach 27,000+ industry professionals.
- Readers: Subscribe to PRI Magazine or the e‑newsletter for ongoing insights.
Contact & Additional Resources
For membership, booth sales, advertising inquiries, or press information, visit the PRI website or contact the headquarters at 1255 Main St, Speedway, IN 46224 (949) 499‑5413, email [email protected].
Register for entry or booths
Please register at the organizer website of PRI Trade Show
Venue Map and Hotels Around
Indianapolis - Indiana Convention Center, Indiana, USA