Expobor 2028
Expobor is the leading Latin American trade fair for the rubber industry, organised by Francal Feiras and held biennially in Sao Paulo, Brazil, co-located with PneuShow, the tyre and wheel exhibition. The 2028 edition takes place from 20 to 22 June 2028 at Expo Center Norte, Rua Jose Bernardo Pinto 333, Vila Guilherme, Sao Paulo, Brazil.
The fair connects suppliers, buyers, engineers and business decision makers from the whole rubber value chain. Exhibitor segments include tyres and accessories, machines and equipment, raw materials for inputs, services, and raw material for tyre retreading. The 2026 edition closed with around 9,500 visitors, 200 exhibiting brands, 20,000 square metres of exhibition space and delegates from 34 countries, and also hosted the ExpoBor Brasil award for innovation in the rubber ecosystem.
Expobor is staged together with PneuShow, the international exhibition and conference on tyres, retreading and tyre service equipment, so visitors to Expo Center Norte can attend both events on the same dates. The organiser runs a dedicated exhibitor and visitor support team, publishes a full event programme for the Arena do Conhecimento congress track, and provides an official mobile app with the event map and schedule.
Register for entry or booths
Venue Map and Hotels Around
Sao Paulo - Expo Center Norte, São Paulo, Brazil