Planning & Analysis Insights 2024
planung&analyse (p&a) Insights | 24./25. September 2024
Planning&analysis Insights for 2024 Prof. Dr. Raimund Wildner. Alexandra Wachenfeld Schell. Award Ceremony 2023. Newcomer to market research Market research partnership of exceptional quality The mafonavigator for planning&analysis. Planning&analysis insights - contact persons
Annual meeting of insights professionals from companies and institutes.
The Goethe University Frankfurt am Main Westend Campus will be open on September 24/25, 2024.
HORIZONT's Advertising Impact Summit, the annual conference for media planners and advertisers, will also take place simultaneously. You can attend both events with your ticket and grow your network of advertisers, executives and creative media agencies. Discover what the future looks like for advertising effectiveness without cookies, the role of creation, and how AI is changing the research on advertising effectiveness.
As part of the HORIZONT Ad Impact Summit 2024, the "HORIZONT the real Impact" award will be presented for the third consecutive time. This year, a well-known jury once again awards the best study. We will advertise the 2024 award ceremony in advance. You've published a new study. Take advantage of this opportunity!
On September 26th and 27, 2023, more than 200 managers and business researchers from institutes met at the planning&analysis 2023. This year's theme was "Insights under the spotlight". Keynote speakers included Prof. Jenni Romaniuk from the Ehrenberg-Bass Institute of University of South Australia. Stephan Grunderwald, from the rheingold Institute. Dr. Robert Kecskes, from GfK and Rosa Strube, from the Collaborating Center of Sustainable Consumption and Production. The program was rounded out by the best cases presented by REWE Group and Weleda as well as Savencia Fromage & Dairy and BMW.
Register for tickets or booths
Venue Map and Hotels Around
Frankfurt - Frankfurt Marriott Hotel, Hesse, Germany Frankfurt - Frankfurt Marriott Hotel, Hesse, Germany
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