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The 122nd Canton Fair 2017 Autumn Guangzhou

 

Is it worth spending money on a trip to attend exhibition?

 

Is it worth spending money on a trip to attend exhibition? In recent years, there has been no lack of "B2B Online will replace all" and the like. People all over the world access the Internet and more, to raise such questions and then normal.

By the survey of very many guests who participated in the Canton Fair. We are sure to tell you it is worth to spend money to spend time to attend the real exhibition show for the following reasons.

As a matter of fact, the majority of manufacturers all over the world,  they are not very skilled use of the Internet promotion. Their latest products would be starting at the real exhibition shows , when appear on the internet, is basically a year latter; There are many industries can not be described and communicated through the internet, it must personally feel and touch, the Internet and then a detailed description of the content, can not make a business decision.

The the manufactures attend exhibition will very costly to spend time to spend energy, from the frequency of exhibitors and booth size and the quality of field personnel, especially model quality. Professionals are able to deduce a lot of information from the details in the exhibition; And vice versa, let's imagine the communication costs if manufacturers spend money to make a website to sell products, received at least 99% of the intention information is noise, screening costs are too high; For example, Canton Fair is the highest threshold of one of the exhibition, mainland residents to try to attend more difficult than applying for a US visa, will you receive any spam? The exhibition is also a chance for the world to know you personally. As we know, making friends is an important part of doing business success.

The Internet can reduce communication costs, but also make more screening costs increase, the more the need to show companies and buyers to show the strength and sincerity. So, spending some money and time to masquerade the show is worth it.

 
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